“One small step for [a] man, one giant leap for mankind” – Neil Armstrong
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Ok, so lets be honest here my first attempt at a blog is not as significant of a world history event as man walking on the moon but it sure feels like a monumental task. Working within a conduit that allows individuals a voice to express thoughts and feelings beyond the simple 140 characters or liking a few pages seems far more challenging than any other social media I have been a part of. A blog should provide a perspective that facilitates thoughts, ideas which in turn generates value. Authors of blog content could be considered a subject matter experts but it should be more than just a one way conversation. Two way communication should be the key to learn, to inform.
Other types of social media seem more insulated than creating and authoring a blog. Users can participate on the fringes of other social media types with a re-tweet or a like without ever truly leading the narrative on a subject but with a blog that is the point, to lead the narrative, to influence a type of change through discussion. I have to admit that believing that your opinions are worth reading can be a challenge to overcome but being challenged is how we grow.
1 comment:
Hi Shawn – Awesome post! I actually remember reading about this tweet and thinking, “What a horrific lapse in judgment!” The interesting part about this situation is the immediate backlash from Sacco’s Twitter post occurred as she was flying to Africa. Unless Sacco had wireless on the flight, she didn’t know her Twitter profile and her career were both blowing up at 30,000 feet in the air. Using your example, it’s shocking that Director of Communications Sacco would use her personal handle to post something so insensitive. She should have understood at least the basic cautionary protocols of using social media, don’t you think?
I agree with you that IAC was right to immediately release a statement via social media. You also mentioned IAC could have been more transparent and active in how it was working with employees to both understand social media and hold sensitivity trainings. This is in line with that we learned this week about the importance of having a social media corporate policy. Scott suggests to guide the way people behave with social media guidelines, instead of draconian command-and-control measures (Scott, 2012, pg. 92). Considering Scott's position and the ideas you've already mentioned, if you were head of social media at IAC, how would you implement these new training elements with employees? What steps would you take to provide transparency and communicate these new initiatives with customers via social media?
Works Cited
Scott, D. (2013). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly (3rd ed.). Hoboken, N.J.: John Wiley & Sons.
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